I am Urban. I am Proud!

Join us in the new movement and let Churchill tell you why being British, Urban and Proud is the new way forward in our campaign video above!

Press 'play' above to start the video!

Being urban is lit! Be proud of that shit man! Urban&Proud
— Haruna

PHOTOGRAPHY BY MAYA ASARE

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It’s time for us to be proud of who we are. To embrace who we are and the culture that we are a part of. We are talented, we are innovative, we are powerful and we are urban. Fuck the stereotypes! Because we are so much more than what people think of us. So today and every day let them know ‘I am urban. I am proud!’ #Urban&Proud

We are British. We are Urban. We are Proud. We are BLAIZED.
— Charnice B.