RAY BLK returns with an unfiltered and honest anthem
Ray BLK returns with a heartfelt anthem and a reminder that freedom is for everyone.
Ray BLK connects with listeners on her new single Run Run, contributing to the bitter but necessary conversation of "crime and poverty" in London. The new single is produced by Fred Gibson and Like Minds, between them, their discography stretches to the likes of Clean Bandit, Ellie Goulding and Ama Lou. The production is immaculate, serving up the perfect environment for Ray BLK to share an unfiltered and honest account of two real-life stories that she has experienced in her lifetime.
When dissecting the lyrics to the heartfelt anthem. Prior to the first verse, Ray BLK opens saying "You better run..." these words immediately set the theme of the song. The first verse opens an account of the first time she saw a gun at the age of 14, at a party - "I remember being so petrified, everyone running and not really understanding what was happening". The flashback to her past in the first verse forces listeners to understand how traumatic it must have been and how it can lead you to become unfazed to see violence constantly. This also opens the topic of mental health among youths, as many people that may have been in these situations their first instinct would be to suppress rather than address what has happened. "We have a culture of not talking about feelings" - Ray BLK is clearly highlighting that the root of the problem in these communities comes from a "mentality of having to stay strong" constantly which is breaking our communities rather than building them.
The second verse opens another chilling experience of a robbery at Ray BLK's home in Lewisham. What is amazing about the two verses is that she does not speak in the first person but from the view of the individuals trapped in a constant cycle. This leads all types of listeners to have a different point of view of their mental state and why they deem their actions to be necessary.
The chorus is more uplifting than the verses - "Run, run for your freedom". The constant repetition of "run run" throughout the chorus reveals the positive notation behind the single which is way out. Directly targeting individuals who feel trapped within a cycle that "you don't have to become a product of your environment ... aim higher and strive for greatness" Ray BLK tells Capital Radio.
The visuals add another level of honesty and understanding to the meaning of the song. Directed by Tom Green a well-known Canadian actor and director whose filmography goes as far back as Malcolm in the Middle and Charlie's Angels. The video is beautiful giving insight to those who are away from these issues. "From the media, people are disconnected from this they think it's young savages trying to kill each other" the video shows otherwise displaying fear and the effects of crime within the community also touching on police brutality. The last scene shows the protagonist in a van full of youths and a number on his chest showing that he is another statistic. Something that we should all run from.
Ray BLK's new single marks the lead up to her new album Empress, due later this year. Run Run gives us an insight into what is in store for us as she continues to connect with listeners with every release. After hearing this release her headline show on the 3rd October should definitely be on your list of concerts to attend. I am excited to hear what comes next.
Words from Haruna Jebak